Events in Niigata
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Niigata Prefecture, located along the Sea of Japan, is a stunning destination known for its breathtaking natural landscapes and rich food culture.
In winter, Niigata transforms into one of Japan’s top snow-covered regions. Resorts like Echigo-Yuzawa and Myoko Kogen offer world-class powder snow, making them perfect for skiing and snowboarding enthusiasts.
When summer rolls around, the sky lights up with the Nagaoka Fireworks Festival, one of the largest fireworks displays in Japan. The spectacular bursts of color illuminating the night sky are truly a sight to behold.
Niigata is also Japan’s leading rice-producing region, famous for its Koshihikari rice, loved worldwide for its natural sweetness and fluffy texture. And where there’s great rice, there’s great sake—Niigata’s pure water and skilled brewers produce some of the finest Japanese sake. Visiting local breweries for a sake tasting is a must!
For those looking to explore beyond the mainland, Sado Island offers stunning coastal scenery and historic sites like its former gold mine. The island is a perfect blend of natural beauty and rich history.
Niigata is a place where each season brings something unique. From incredible landscapes to delicious food and deep-rooted traditions, why not experience a truly special journey in this hidden gem of Japan?
PickUp Niigata Events
Fuji Rock Festival
Fuji Rock Festival is one of Japan’s largest outdoor music festivals, held every summer at Naeba Ski Resort in Yuzawa, Niigata. It first kicked off in 1997 at the base of Mt. Fuji before moving to its current location. The festival brings together top artists from Japan and around the world, featuring a diverse mix of music genres with a strong focus on rock.
Beyond the music, Fuji Rock is famous for its stunning natural setting, offering camping, great food, and a laid-back atmosphere. It’s also known as an eco-friendly event, with a strong commitment to keeping the festival grounds clean. Every year, over 100,000 people from all over the world come to enjoy this unique blend of music and nature, making it one of the most highly rated festivals in Japan.
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A musical tour exploring Niigata through songs.
Discover and Enjoy Niigata! A Guide to Must-Visit Spots & Topics.
Sado Island
Sado Island is the largest isolated island in the Sea of Japan, rich in history and culture. Back in the Edo period, it was home to the Sado Gold Mine, where large amounts of gold were excavated. Today, the remnants of this once-thriving mine have become a popular tourist attraction.
The island is also famous for its efforts to protect the endangered Japanese crested ibis (Toki), with a dedicated conservation center playing a key role in preserving this rare species.
Beyond its natural beauty and historical significance, Sado Island is a place where traditional performing arts thrive. From Noh theater to the powerful beats of Oni Daiko (demon drums), the island offers a deep and immersive cultural experience. If you’re looking for a destination that blends history, nature, and tradition, Sado Island is definitely worth a visit!
Toki Forest Park
Sado City’s “Toki Forest Park” is a facility where you can learn about the Japanese crested ibis, a nationally designated Special Natural Monument, and observe them up close. At the “Toki Fureai Plaza,” you can see these beautiful birds in a setting that closely resembles their natural habitat. Watch them soar gracefully through the air or search for food, offering a rare and immersive experience with this iconic species.
Nagaoka Fireworks Festival
The Nagaoka Fireworks Festival, held in Nagaoka City every August, is one of Japan’s top three fireworks displays. Spectacular fireworks light up the night sky over the Shinano River, creating a breathtaking show that has earned the reputation of being a “must-see at least once in a lifetime.” Every year, this stunning event attracts countless visitors who come to witness its unforgettable beauty and sheer scale.
Echigo Plain
The Echigo Plain is one of Japan’s largest grain-producing regions, offering stunning scenery throughout the seasons. In autumn, the golden rice fields create a breathtaking landscape that’s truly a sight to behold. The surrounding mountains also provide spectacular views, and from hiking spots like Mount Yahiko, you can take in a panoramic view of the entire Echigo Plain.
Yahiko Shrine
Yahiko Shrine is a historic shrine deeply cherished by the locals, who affectionately call it ‘Oyahiko-sama.’ Surrounded by towering cedar and zelkova trees that are over 400 years old, the shrine grounds exude a sacred and tranquil atmosphere. It’s also known as a place for matchmaking, attracting many visitors who come to pray for love and relationship success.
Naeba Ski Resort
Naeba Ski Resort is one of Japan’s top ski destinations, offering 24 diverse courses, two snow parks, and three gondolas. Whether you’re a beginner or an advanced skier, there’s something for everyone to enjoy. In the summer, the resort transforms into the venue for the famous Fuji Rock Festival, attracting visitors from all over.
Takada Park
Takada Park in Joetsu City, Niigata Prefecture, is a famous cherry blossom spot where around 4,000 cherry trees bloom beautifully. It’s known as one of Japan’s “Three Great Nighttime Cherry Blossoms.” In the summer, the park is covered with lotus flowers along the outer moat, often called the “most beautiful in the East.” Throughout the year, you can enjoy stunning seasonal landscapes.
Shibata Castle
Shibata Castle in Shibata City, Niigata Prefecture, is a unique castle in Japan with three shachihoko (mythical fish creatures) on its turrets. In spring, the cherry blossoms bloom beautifully, and you can enjoy a stunning view of the illuminated castle and the cherry blossoms reflected in the moat at night.
Sekiya Beach
Set along the Sea of Japan, Sekiya Beach in Niigata City is a great spot to enjoy summer swimming and stunning sunset views. Nearby, you’ll find attractions like the Marinepia Nihonkai aquarium. Plus, you can catch a breathtaking view of the beautiful sunset as it dips into the Sea of Japan.
Kashiwazaki City
Kashiwazaki is a town located along the Sea of Japan, surrounded by beautiful coastlines and mountains. It’s home to popular spots related to the sea, like the “Kujiranami Beach” and “Aomigawa Station,” where you can enjoy a fantastic day by the water. Every year in July, the “Gion Kashiwazaki Festival: Grand Fireworks Display” lights up the night sky, making it a must-see event.
List of Inbound-Friendly Taxi Companies in Niigata
Bandai Taxi
Bandai Taxi offers sightseeing taxi services with the help of an interpretation app.
Additionally, a taxi driver from Harbin, China, is available to provide guidance in Chinese.
Advance reservations are required and can only be made through the reservation form.
- Multilingual Support for the Official Website・・・◯
- Dispatching Standard Taxis via the GO App・・・×
Maki Taxi
The official website of Maki Taxi is available in English and allows users to simulate fare estimates.
- Multilingual Support for the Official Website・・・◯
- Dispatching Standard Taxis via the GO App・・・×
- This content introduces taxi companies based on inbound-friendly information available online. However, the availability and details of services may vary depending on when the information was released.
- The GO app’s dispatch service may not support special services such as sightseeing taxis. If you are planning to use a taxi for tourism purposes, please contact the respective taxi company in advance.
- This website does not handle taxi reservations or arrangements. For detailed service information and the latest availability, please contact each taxi company directly.