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Iwate Prefecture, the largest in Japan’s Tohoku region, is a stunning destination blessed with breathtaking nature and rich history.
A must-visit is Hiraizumi, a UNESCO World Heritage site where you can explore the grandeur of Buddhist culture at temples like Chūson-ji and Mōtsū-ji. These historic landmarks offer a glimpse into Japan’s past, surrounded by a peaceful and serene atmosphere.
For nature lovers, the Sanriku Coast boasts dramatic, rugged cliffs and the striking contrast of deep blue ocean waves crashing against them. Some of the best viewpoints include Kitayamazaki and Jodogahama Beach, both famous for their unforgettable coastal scenery.
If you’re up for an adventure, head to the Hachimantai Highlands, home to towering 2,000-meter peaks, stunning hiking trails, and relaxing hot springs. And of course, no trip to Iwate is complete without indulging in its delicious local cuisine. Try the famous Wanko Soba, a fun and unique dining experience, or savor the rich flavors of Maesawa Beef, one of Japan’s top-quality wagyu.
Whether you’re a history buff, a nature enthusiast, or a foodie, Iwate has something special for you. A trip here promises unforgettable memories and the warmth of Japan’s northern charm. Ready for an adventure?
PickUp Iwate Events
Chagu Chagu Umakko Chagu Chagu Umakko is a traditional festival held every year on the second Saturday of June in Iwate Prefecture. This event is a way to show appreciation for farm horses and pray for a good harvest. The horses taking part in the festival are beautifully decorated with vibrant embroidery and ornaments as they parade about 14 km from Onikoshi Sozen Shrine in Takizawa City to Morioka Hachimangu Shrine in Morioka City.
Along the route, the streets are lined with cheering locals and tourists, creating a peaceful yet festive atmosphere. The name “Chagu Chagu” comes from the rhythmic jingling sound of the bells attached to the horses, which echoes through the fresh early summer air, adding to the charm of this heartwarming tradition.Image search for「チャグチャグ馬コ」
A musical tour exploring Iwate through songs.
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Discover and Enjoy Iwate! A Guide to Must-Visit Spots & Topics. Chūson-ji Konjikidō Located in Hiraizumi, Iwate Prefecture, Chūson-ji Konjikidō is a breathtaking golden hall built in the 12th century, representing the height of the Ōshū Fujiwara clan’s glory. Both the interior and exterior are covered in gold leaf, creating a dazzling and luxurious appearance. Recognized as a UNESCO World Heritage Site, the hall houses Buddhist statues and precious artifacts. It’s a must-visit destination where history and beauty come together in perfect harmony.
Geibikei Gorge Geibikei Gorge in Ichinoseki, Iwate Prefecture, is one of Tohoku’s most breathtaking natural spots, featuring towering rock cliffs and a stunning emerald-green river. The best way to experience its beauty is by taking a traditional hand-rowed boat tour, where the boatman shares local folklore and even sings as you glide through the serene waters. No matter the season, the ever-changing scenery of Geibikei will leave you in awe.
Koiwai Farm Koiwai Farm is one of the largest private farms in Japan, offering a perfect getaway where you can enjoy nature, interact with animals, and experience farm life. One of the highlights is watching the animals relax in the vast, open pastures. And if you’re a foodie, don’t miss the farm’s famous soft-serve ice cream made with fresh milk straight from the cows! No matter the season, the scenery here is always breathtaking, making it a must-visit spot all year round.
Jodogahama Jodogahama, located in Miyako City, Iwate Prefecture, is one of the most breathtaking spots in the Sanriku Fukko National Park. With its striking white rock formations and emerald-green waters, this scenic coastal area was named after the “Pure Land” paradise for its otherworldly beauty. Visitors can enjoy sightseeing cruises and a “Blue Cave” boat tour, offering a unique way to experience the stunning landscape. No matter the season, Jodogahama’s natural beauty is always worth a visit!
Morioka City Morioka, the capital of Iwate Prefecture, is a historic castle town where tradition and nature blend beautifully. One of its top attractions is Morioka Castle Ruins Park, a famous cherry blossom spot. The city is also known for its traditional craftsmanship, especially Nambu Tekki (Nambu ironware), which has been cherished for centuries.
When it comes to local cuisine, you can’t miss Wanko Soba, a fun and fast-paced way to enjoy soba noodles, or Morioka Reimen, a refreshing cold noodle dish. Strolling through the charming streets of this former castle town offers a glimpse into its rich history, making it a must-visit for travelers looking to experience authentic Japan.
Kitakami River & Kitakami Tenshōchi Kitakami River and its scenic riverside park, Kitakami Tenshochi, are famous for their breathtaking cherry blossoms. Stretching for about 2 kilometers, the cherry tree-lined path boasts around 10,000 trees in full bloom during spring. The annual Kitakami Tenshochi Cherry Blossom Festival draws countless visitors who come to admire the stunning scenery. Whether you take a relaxing stroll or hop on a sightseeing horse-drawn carriage, it’s a magical experience you won’t want to miss!
Hachimantai Hachimantai, stretching across Iwate and Akita prefectures, is a breathtaking natural paradise known for its gently rolling mountains. No matter the season, there’s always something spectacular to see: towering snow corridors in spring, lush wetlands and alpine flowers in summer, vibrant autumn foliage, and serene winter landscapes. The area is also home to numerous hot springs, making it a perfect spot to unwind after a day of hiking or trekking. Whether you’re looking for adventure or relaxation, Hachimantai offers an unforgettable experience in every season!
Sanriku Coast The Sanriku Coast is a breathtaking destination along the coastline of Iwate Prefecture, known for its dramatic ria coastline. The striking contrast between towering cliffs and the deep blue sea creates a mesmerizing view. Must-visit spots include Jodogahama Beach and Kitayamazaki Cliffs, each offering unique natural beauty. You can also hop on a sightseeing boat or explore mysterious sea caves, making it the perfect place to immerse yourself in nature’s grandeur.
List of Inbound-Friendly Taxi Companies in Iwate Mizusawa Taxi
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