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Yamagata Prefecture is a true treasure of the Tohoku region, offering breathtaking natural beauty, rich historical sites, and an incredible food culture.
One of the must-visit spots is Zao, where you can witness the magical snow monsters (juhyo) in winter and relax in hot springs. In summer, the area transforms into a paradise for trekking and mountain climbing. Another highlight is Risshakuji Temple, commonly known as Yamadera. Climbing over 1,000 stone steps to reach the top rewards you with an unforgettable panoramic view.
Yamagata is also known as the “Kingdom of Fruits,” famous for its cherries and La France pears, both of which are highly prized across Japan. If you visit in autumn, don’t miss the Imoni Festival, a beloved local tradition where people gather along the riverside to enjoy a hearty taro and beef stew, sharing warmth and community spirit.
With its ever-changing landscapes throughout the four seasons, Yamagata offers a deep and immersive experience of Japan’s nature and culture.
PickUp Yamagata Events
Hanagasa Festival The Yamagata Hanagasa Festival is one of Tohoku’s most famous summer festivals, held every year from August 5th to 7th in Yamagata City. Dancers parade through the streets, waving beautiful “hanagasa” hats adorned with red safflowers, while chanting “Yassho, Makasho!” in unison. Their synchronized movements and matching outfits create a breathtaking spectacle that captivates the crowds lining the streets.
The festival features dynamic performances set to the traditional Hanagasa Ondo and even offers a chance for visitors to join in the dance! Beyond the performances, you’ll find local food stalls and specialty products, giving you the perfect opportunity to savor the flavors of Yamagata while soaking in the festival atmosphere.
If you’re visiting Japan in August, don’t miss this unforgettable experience!Image search for「花笠まつり」
A musical tour exploring Yamagata through songs.
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Discover and Enjoy Yamagata! A Guide to Must-Visit Spots & Topics. Zao Snow Monsters Zao, stretching across Miyagi and Yamagata Prefectures, is famous for its winter “Snow Monsters” – a breathtaking natural phenomenon. These towering Aomori fir trees get covered in snow and ice, creating a spectacular, otherworldly landscape. You can take in the stunning view from the ropeway or experience the magical atmosphere of the illuminated trees at night.
Risshaku-ji Temple (Yamadera) Yamadera, officially known as Risshakuji Temple, is a historic temple in Yamagata Prefecture, famous for its connection to the renowned haiku poet Matsuo Bashō. Climbing over 1,000 stone steps leads you to breathtaking panoramic views from the mountaintop. Throughout the year, the temple is surrounded by stunning natural scenery, offering visitors a mesmerizing experience in every season.
Ginzan Onsen Ginzan Onsen in Yamagata Prefecture is a charming hot spring town lined with retro buildings from the Taisho era. At night, gas lamps light up the streets, creating a nostalgic and magical atmosphere. In winter, the snowy landscape adds even more charm, making it a truly picturesque destination.
Mogami River The Mogami River, which flows through Yamagata Prefecture, is one of Japan’s three fastest-flowing rivers. It offers breathtaking scenery throughout the seasons, making it a must-visit spot for nature lovers. One of the most popular activities here is the riverboat cruise, where you can soak in the majestic landscape while listening to traditional boatmen’s songs. This historic river was even immortalized in a haiku by the famous poet Matsuo Bashō.
Yonezawa Castle This flatland castle in Yonezawa, Yamagata, was the stronghold of the Uesugi clan and is steeped in history. Originally built during the Kamakura period, it later became a key base for the Date clan during the Warring States era, before Uesugi Kagekatsu took control. During the Edo period, it served as the heart of the Uesugi domain, surrounded by samurai residences and a bustling castle town.
After the castle was decommissioned in the Meiji era, the site of the main keep was repurposed for Uesugi Shrine, which stands there today. Now, it’s also a popular cherry blossom viewing spot, attracting visitors with its blend of history, culture, and natural beauty.
Sankyo Warehouses The Sankyo Warehouse in Sakata City, Yamagata Prefecture, is a historic rice storage facility that has been around since the Edo period. With its distinctive white walls and a picturesque row of zelkova trees, it creates a stunning landscape. A
List of Inbound-Friendly Taxi Companies in Yamagata Obanazawa Taxi
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Shinonome Kanko Group
The Inbound Division offers the “YAMAGATA 1-Day TAXI Tour,” a seasonal tour service that allows visitors to explore Yamagata through various curated courses tailored to the time of year.
Multilingual Support for the Official Website・・・◯
Dispatching Standard Taxis via the GO App・・・×
Go to the official website
This content introduces taxi companies based on inbound-friendly information available online. However, the availability and details of services may vary depending on when the information was released.
The GO app’s dispatch service may not support special services such as sightseeing taxis. If you are planning to use a taxi for tourism purposes, please contact the respective taxi company in advance.
This website does not handle taxi reservations or arrangements. For detailed service information and the latest availability, please contact each taxi company directly.
