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Events in Miyagi
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Miyagi Prefecture is the gateway to the Tohoku region, offering a stunning mix of rich natural beauty and fascinating history along the Pacific Ocean.
One of Japan’s three most scenic spots, Matsushima, is a breathtaking sight with over 260 small islands floating across the bay. A sightseeing cruise is the best way to take in its magical landscape.
The capital city, Sendai, is known as the “City of Trees” for its lush greenery. It’s home to the ruins of Sendai Castle, built by the legendary samurai lord Date Masamune. In winter, the nearby Zao Mountains transform into a surreal wonderland with “snow monsters”—giant trees covered in ice and snow—attracting visitors from all over the world.
Miyagi is also a paradise for food lovers. Try gyutan (grilled beef tongue), a local specialty in Sendai, or enjoy the freshest seafood, including shark fin from Kesennuma and plump oysters from the coastal waters.
Whether you’re into history, nature, or incredible food, Miyagi has something special waiting for you. Come and experience an unforgettable trip filled with warmth and wonder!
PickUp Miyagi Events

Shiogama Minato Festival
Held every July in Shiogama City, Miyagi Prefecture, the Shiogama Minato Festival is one of Japan’s three major maritime festivals (according to various sources). This vibrant event is dedicated to praying for safe voyages and bountiful catches.
The highlight of the festival is the majestic sea procession, where two elaborately decorated boats, carrying the portable shrine of Shiogama Shrine, gracefully sail across Matsushima Bay. The sight of these grand vessels gliding over the deep blue waters, reflecting the summer sun, is truly mesmerizing.
Adding to the festive spirit, portable shrines (mikoshi) are carried through the streets, accompanied by the rhythmic sounds of local drums and flutes. As night falls, a breathtaking fireworks display lights up the sky, casting shimmering reflections on the bay and creating a magical atmosphere.
With a variety of local food stalls and festival booths, there’s plenty to enjoy for families and visitors alike. Whether you’re here for the cultural experience, the stunning scenery, or just some delicious festival treats, the Shiogama Minato Festival promises an unforgettable summer memory.
A musical tour exploring Miyagi through songs.
Discover and Enjoy Miyagi! A Guide to Must-Visit Spots & Topics.

Matsushima & Matsushima Baya
Matsushima is one of Japan’s Three Most Scenic Spots, famous for its breathtaking views. The bay is dotted with over 260 islands, creating a stunning landscape that you can enjoy from sightseeing cruises or scenic viewpoints. Along with its natural beauty, Matsushima is home to historic landmarks like Godaido Hall at Zuiganji Temple. No matter the season, the ever-changing scenery of Matsushima captivates visitors all year round.

Sendai Tanabata Festival
The Sendai Tanabata Festival is one of Japan’s biggest Tanabata celebrations, held annually from August 6th to 8th in Sendai City. The streets come alive with stunning bamboo decorations, filling the city with vibrant colors. At night, a spectacular fireworks display lights up the sky, making the festival even more magical.
This event beautifully blends tradition and festivity, attracting countless visitors every year. If you’re looking for an unforgettable summer experience in Japan, the Sendai Tanabata Festival is definitely worth checking out!

Akiu Great Falls
Akiu Great Falls (Akiu Otaki) is a stunning 55-meter-high waterfall located in Sendai, Miyagi Prefecture. Recognized as one of Japan’s three most famous waterfalls, it offers a breathtaking view with the powerful sound of water echoing through the basin below. The surrounding nature creates a mesmerizing landscape that changes beautifully with each season, making every visit a unique experience.

Shiogama City & Shiogama Shrine
Located in Shiogama City, Miyagi Prefecture, Shiogama Shrine is one of the most renowned shrines in the Tohoku region, with a history spanning over 1,200 years. It is dedicated to the guardian deity of the sea, making it a significant spiritual site for those connected to maritime traditions.
The shrine stands out with its striking vermilion-colored buildings and the impressive 202 stone steps leading up to the main hall. Once you reach the top, you’ll be rewarded with a stunning view of Matsushima Bay, one of Japan’s most scenic spots.
In spring, Shiogama Shrine becomes a popular cherry blossom destination, attracting visitors who come to enjoy the beautiful contrast between the pink blossoms and the shrine’s elegant architecture. Whether you’re drawn by history, breathtaking views, or seasonal beauty, this shrine is definitely worth a visit!

Zao Mountain Range & Snow Monsters
The Zao Mountain Range stretches across Miyagi and Yamagata prefectures and is famous for its stunning “snow monsters” (frost-covered trees) in winter. You can take a ropeway up the mountain to see these incredible natural formations, and if you visit at night, the illuminated snow monsters create a magical atmosphere.
But Zao isn’t just about winter! It’s a great destination all year round, offering hot springs to relax in and hiking trails with breathtaking views. Whether you’re into adventure or just want to soak in nature’s beauty, Zao has something for everyone!

Ishinomaki City
Ishinomaki City in Miyagi Prefecture is a charming port town known for its fresh seafood, thanks to its location in one of the world’s top three fishing grounds. But that’s not all—it’s also famous as a “manga city.” At the Ishinomori Manga Museum, you can explore the works of legendary manga artist Shotaro Ishinomori. If you’re up for some sightseeing, nearby spots like Kinkasan Island and Ajishima Island offer stunning views and a refreshing escape into nature.

Kesennuma City
Kesennuma City, the northernmost port town in Miyagi Prefecture, is a seafood lover’s paradise, famous for its fresh catches like shark fin and bonito. Having rebuilt itself after the Great East Japan Earthquake, the city now offers meaningful places to learn and reflect, such as the Kesennuma City 3/11 Memorial Museum. Don’t miss the breathtaking views from Oshima Island and Mount Anba—they’re truly worth the trip!

Shiroishi Castle
Located in Shiroishi City, Miyagi Prefecture, Shiroishi Castle is a historic landmark built by Katakura Kojūrō. The castle’s three-tiered main keep, reconstructed using traditional techniques, blends beautifully with the surrounding castle town, offering a stunning sight.
While you’re here, don’t miss out on Shiroishi umen—a local specialty noodle dish that’s both delicious and widely loved!

Naruko Onsenkyo
Naruko Onsenkyo is a hot spring resort area made up of five different onsen towns, boasting one of the largest numbers of natural hot spring sources in Japan. Among them, Naruko Onsen is especially famous for its skin-beautifying waters, making it a popular choice for visitors looking to unwind and rejuvenate.
Naruko is also known as the birthplace of Naruko Kokeshi, traditional Japanese wooden dolls. You can even try your hand at painting your own kokeshi at local workshops, adding a unique cultural experience to your trip!

Onikobe Onsen
Onikobe Onsen is a hidden hot spring retreat nestled in a breathtaking natural setting. Known for its diverse range of mineral-rich waters, including sulfur and bicarbonate springs, this onsen offers a truly relaxing experience. Nearby, you can explore Jigokudani (Hell Valley), where steam vents create an otherworldly atmosphere, or head to Onikobe Plateau for outdoor activities and stunning views. Whether you’re looking to unwind in a soothing bath or enjoy the unique geothermal scenery, Onikobe Onsen is a must-visit spot for nature lovers!
List of Inbound-Friendly Taxi Companies in Miyagi
Sendai Chuo Taxi
Efforts are being made to promote the use of the ride-hailing app “Uber” in Sendai through a Taiwan-focused campaign. Additionally, fixed-rate taxi services from Sendai to sightseeing spots in southern Miyagi and transportation packages to southern Miyagi ski resorts are actively being developed.
- Multilingual Support for the Official Website・・・×
- Dispatching Standard Taxis via the GO App・・・◯
Minami Sendai Daiichi Kotsu Co.
As a member of the Daiichi Kotsu Sangyo Group, Osaka Daiichi Kotsu provides a multilingual interpretation service. Taxi drivers can connect with a dedicated interpretation center from inside the vehicle, helping passengers communicate smoothly.
For more details, visit: [Multilingual Interpretation Service | Taxi | Top | Daiichi Kotsu Sangyo DAIICHI]
- Multilingual Support for the Official Website・・・◯
- Dispatching Standard Taxis via the GO App・・・×
- This content introduces taxi companies based on inbound-friendly information available online. However, the availability and details of services may vary depending on when the information was released.
- The GO app’s dispatch service may not support special services such as sightseeing taxis. If you are planning to use a taxi for tourism purposes, please contact the respective taxi company in advance.
- This website does not handle taxi reservations or arrangements. For detailed service information and the latest availability, please contact each taxi company directly.