Yamagata

Events in Yamagata

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Yamagata Prefecture is a true treasure of the Tohoku region, offering breathtaking natural beauty, rich historical sites, and an incredible food culture.

One of the must-visit spots is Zao, where you can witness the magical snow monsters (juhyo) in winter and relax in hot springs. In summer, the area transforms into a paradise for trekking and mountain climbing. Another highlight is Risshakuji Temple, commonly known as Yamadera. Climbing over 1,000 stone steps to reach the top rewards you with an unforgettable panoramic view.

Yamagata is also known as the “Kingdom of Fruits,” famous for its cherries and La France pears, both of which are highly prized across Japan. If you visit in autumn, don’t miss the Imoni Festival, a beloved local tradition where people gather along the riverside to enjoy a hearty taro and beef stew, sharing warmth and community spirit.

With its ever-changing landscapes throughout the four seasons, Yamagata offers a deep and immersive experience of Japan’s nature and culture.
A visit here will leave a lasting impression on your heart!

PickUp Yamagata Events

山形花笠まつりの華やかなパレード。鮮やかな衣装をまとった踊り手たちが、赤い花模様の花笠を手に、リズミカルに舞い踊る。
The spectacular parade of the Yamagata Hanagasa Festival. Dancers in bright costumes dance rhythmically with red flower-patterned hanagasa hats in their hands.

Hanagasa Festival

The Yamagata Hanagasa Festival is one of Tohoku’s most famous summer festivals, held every year from August 5th to 7th in Yamagata City. Dancers parade through the streets, waving beautiful “hanagasa” hats adorned with red safflowers, while chanting “Yassho, Makasho!” in unison. Their synchronized movements and matching outfits create a breathtaking spectacle that captivates the crowds lining the streets.

The festival features dynamic performances set to the traditional Hanagasa Ondo and even offers a chance for visitors to join in the dance! Beyond the performances, you’ll find local food stalls and specialty products, giving you the perfect opportunity to savor the flavors of Yamagata while soaking in the festival atmosphere.

If you’re visiting Japan in August, don’t miss this unforgettable experience!
🔍Image search for「花笠まつり」

A musical tour exploring Yamagata through songs.

Discover and Enjoy Yamagata! A Guide to Must-Visit Spots & Topics.

Zao Snow Monsters

雪に覆われた蔵王の樹氷と空中を行くロープウェイ  
The snow-covered ice monsters of Zao and a ropeway gliding through the sky

Zao, stretching across Miyagi and Yamagata Prefectures, is famous for its winter “Snow Monsters” – a breathtaking natural phenomenon. These towering Aomori fir trees get covered in snow and ice, creating a spectacular, otherworldly landscape. You can take in the stunning view from the ropeway or experience the magical atmosphere of the illuminated trees at night.

Risshaku-ji Temple (Yamadera)

山寺の絶景と緑豊かな山々  
The stunning view of Yamadera and lush green mountains

Yamadera, officially known as Risshakuji Temple, is a historic temple in Yamagata Prefecture, famous for its connection to the renowned haiku poet Matsuo Bashō. Climbing over 1,000 stone steps leads you to breathtaking panoramic views from the mountaintop. Throughout the year, the temple is surrounded by stunning natural scenery, offering visitors a mesmerizing experience in every season.

Ginzan Onsen

ノスタルジックな雰囲気漂う夜の銀山温泉  
The nostalgic nightscape of Ginzan Onsen

Ginzan Onsen in Yamagata Prefecture is a charming hot spring town lined with retro buildings from the Taisho era. At night, gas lamps light up the streets, creating a nostalgic and magical atmosphere. In winter, the snowy landscape adds even more charm, making it a truly picturesque destination.

Mogami River

紅葉に囲まれた最上川と観光舟下り  
The Mogami River surrounded by autumn foliage with a sightseeing boat cruise

The Mogami River, which flows through Yamagata Prefecture, is one of Japan’s three fastest-flowing rivers. It offers breathtaking scenery throughout the seasons, making it a must-visit spot for nature lovers. One of the most popular activities here is the riverboat cruise, where you can soak in the majestic landscape while listening to traditional boatmen’s songs. This historic river was even immortalized in a haiku by the famous poet Matsuo Bashō.

Dewa Sanzan Shrine

杉木立に囲まれた出羽三山神社の五重塔  
The five-story pagoda of Dewasanzan Shrine surrounded by towering cedar trees

The Dewa Sanzan Shrine in Tsuruoka City, Yamagata Prefecture, is a sacred site that serves as the spiritual center for worshiping the three mountains: Mount Gassan, Mount Haguro, and Mount Yudono. One of its highlights is the five-story pagoda on Mount Haguro, which has been designated a National Treasure. The serene and majestic atmosphere of this historic site makes it a must-visit destination for those seeking a deeper connection with Japan’s spiritual heritage.

Shonai Plain

黄金色に輝く稲穂が一面に実る庄内平野の写真
Photo of the Shonai Plain with golden ears of rice all over

The Shonai Plain is a beautiful agricultural region with rich soil and breathtaking natural scenery. Known as one of Japan’s top rice-producing areas, it’s especially famous for premium rice brands like Haenuki and Tsuyahime. The vast, picturesque landscape captivates visitors, making it a must-see destination for nature and food lovers alike.

Tendo City, the Town of Shogi Pieces

将棋の駒がシンボルの天童市街地  
The cityscape of Tendo, known for its shogi piece landmark

Yamagata Prefecture’s Tendo City is known as the “Town of Shogi Pieces,” famous for its thriving shogi piece production. Around the city, you’ll find various shogi-themed monuments and even places where you can try making your own shogi pieces. Every spring, Tendo hosts a unique event called “Human Shogi,” where people dress as shogi pieces and reenact a live match on a giant board—an experience you won’t find anywhere else!

Mount Gassan

紅葉に染まる月山の山頂と広がる山並み  
The summit of Mount Gassan covered in autumn colors with a vast mountain range in the background

Mt. Gassan is one of the three sacred mountains of Dewa and is known as a place of deep spiritual significance. In summer, it’s a popular spot for trekking, while in winter, you can enjoy backcountry skiing. No matter the season, the view from the summit is absolutely breathtaking.

Yonezawa Castle

米沢城址公園に建つ上杉謙信公の銅像の写真
The bronze statue of Kenshin Uesugi at Yonezawa Castle Ruins Park

This flatland castle in Yonezawa, Yamagata, was the stronghold of the Uesugi clan and is steeped in history. Originally built during the Kamakura period, it later became a key base for the Date clan during the Warring States era, before Uesugi Kagekatsu took control. During the Edo period, it served as the heart of the Uesugi domain, surrounded by samurai residences and a bustling castle town.

After the castle was decommissioned in the Meiji era, the site of the main keep was repurposed for Uesugi Shrine, which stands there today. Now, it’s also a popular cherry blossom viewing spot, attracting visitors with its blend of history, culture, and natural beauty.

Sankyo Warehouses

歴史ある木造建築が並ぶ山居倉庫  
The historic wooden warehouses of Sankyo Soko

The Sankyo Warehouse in Sakata City, Yamagata Prefecture, is a historic rice storage facility that has been around since the Edo period. With its distinctive white walls and a picturesque row of zelkova trees, it creates a stunning landscape. A

List of Inbound-Friendly Taxi Companies in Yamagata

Obanazawa Taxi
The service is integrated with the Uber ride-hailing app, allowing users to access it in their native language. Features such as GPS tracking and a mutual rating system ensure a safe and reliable travel experience. Additionally, the website is available in English and Chinese.

  • Multilingual Support for the Official Website・・・◯ 
  • Dispatching Standard Taxis via the GO App・・・×

Go to the official website

Shinonome Kanko Group
offers two main tour services: the “Sightseeing Taxi Division” and the “Inbound Division.” The Sightseeing Taxi Division provides English-speaking taxi services for tourists.

The Inbound Division offers the “YAMAGATA 1-Day TAXI Tour,” a seasonal tour service that allows visitors to explore Yamagata through various curated courses tailored to the time of year.

  • Multilingual Support for the Official Website・・・◯ 
  • Dispatching Standard Taxis via the GO App・・・×

Go to the official website

  • This content introduces taxi companies based on inbound-friendly information available online. However, the availability and details of services may vary depending on when the information was released.
  • The GO app’s dispatch service may not support special services such as sightseeing taxis. If you are planning to use a taxi for tourism purposes, please contact the respective taxi company in advance.
  • This website does not handle taxi reservations or arrangements. For detailed service information and the latest availability, please contact each taxi company directly.