Top Attractions in Matsushima for Sightseeing
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Matsushima Town in Miyagi Prefecture is a picturesque tourist destination that has been cherished for centuries as one of Japan’s “Three Most Scenic Views.” The breathtaking scenery of Matsushima Bay, with its over 260 large and small islands, captivates visitors by showing different expressions depending on the season and weather. A sightseeing cruise allows for a relaxing time, feeling the islands up close. The town also has a wealth of cultural highlights, with historic buildings like Zuiganji Temple and Godaido scattered throughout. Popular Matsushima dishes like oyster dishes and conger eel bowls are also a highlight of any trip. Seasonal events, such as the winter Oyster Festival, are another attraction. With convenient access by train from Sendai Station in about 40 minutes, it’s also a great option for a day trip. The tourist spots in Matsushima Town are beloved by many travelers as one of Tohoku’s top destinations, offering a perfect balance of nature, history, and food.
Recommended Local Products and Traditional Crafts in Matsushima

Matsushima Oysters
Matsushima, located in Miyagi Prefecture and famous for its scenic bay dotted with pine-covered islands, is also a renowned destination for oyster lovers. Matsushima oysters are cultivated in the calm, nutrient-rich waters of the bay, resulting in a plump, juicy texture and a clean, mildly sweet flavor. These oysters are typically in season from November to March, drawing food enthusiasts from all over Japan and abroad. A staple of Miyagi food culture, they can be enjoyed raw with a splash of lemon, grilled at local street stalls, or served in traditional dishes like kaki nabe (oyster hot pot). Local restaurants often feature oyster-focused menus during the winter season, offering a delicious way to warm up while taking in the crisp sea air. For those exploring Matsushima travel, tasting these oysters adds a flavorful and authentic touch to the experience. As one of the beloved local specialties in Miyagi, Matsushima oysters represent the harmony between nature, tradition, and taste that defines this coastal region.
Explore Matsushima: Top Spots and Must-Know Topic
Matsushima Bay Cruise

Matsushima Bay is famous for its stunning seascape, dotted with over 200 pine-covered islets. A Matsushima Bay Cruise lets you experience this natural beauty up close. These short boat tours offer breathtaking views, especially during sunrise or sunset. The calm waters and fresh sea breeze make it a relaxing activity for all ages. Seasonal changes—from spring cherry blossoms to vibrant autumn leaves—enhance the scenery throughout the year. With easy access from Sendai, this cruise is a must for anyone exploring things to do in Miyagi or building a scenic Japan travel itinerary.
Zuiganji Temple

Zuiganji Temple is Matsushima’s most famous Zen temple, originally built in the 9th century and later rebuilt by samurai lord Date Masamune in the 1600s. Known for its beautiful wooden interiors and tranquil atmosphere, this temple blends history, architecture, and spirituality. Visitors can explore elegant sliding door paintings and stroll through serene rock gardens. Seasonal highlights include cherry blossoms in spring and crisp foliage in autumn. As part of the Miyagi attractions network, Zuiganji offers a peaceful, cultural contrast to the coastal views of Matsushima Bay.
Godaidō Hall

Perched on a small islet connected by red bridges, Godaidō Hall is one of Matsushima’s iconic landmarks. The hall dates back to 1604 and enshrines five Buddhist statues rarely shown to the public. It’s a quick stop, but the location offers one of the best panoramic views of Matsushima Bay. Visiting early in the morning or at sunset provides amazing photo opportunities. Just a short walk from the cruise pier and Zuiganji Temple, Godaidō is a great addition to your Japan travel experience, especially if you’re seeking unique things to do in Miyagi.
Fukuura Bridge

The red Fukuura Bridge stretches over 250 meters, connecting the mainland to peaceful Fukuura Island. Walking across the bridge is a popular activity, especially for couples and photographers. The island itself features quiet walking trails, scenic rest spots, and lush seasonal plants. In spring and autumn, the colors are especially vibrant. The bridge is easy to reach from Matsushima Kaigan Station, making it a perfect side trip from more famous Matsushima attractions. It’s a great way to enjoy nature at your own pace during your time in Miyagi.
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Entsuin Temple

Entsuin Temple offers a unique blend of spirituality and seasonal beauty. Known for its moss garden and rose-decorated mausoleum, it’s a peaceful retreat tucked away in the hills of Matsushima. The temple was built in 1647 in memory of Date Mitsumune, and its grounds include both traditional Japanese and Western-influenced gardens. Entsuin is especially popular during autumn when its evening light-up event transforms the temple into a magical landscape. If you’re interested in history, garden design, or quiet moments during your Japan travel, Entsuin is a rewarding stop.
Kanrantei Tea House

Kanrantei Tea House in Matsushima offers a peaceful moment with one of Japan’s most iconic views. Originally gifted by Toyotomi Hideyoshi to the Date clan, this historic tea house overlooks the famous bay dotted with pine-covered islands. Inside, visitors can enjoy traditional matcha and sweets while sitting on tatami mats surrounded by elegant Edo-period decor. It’s especially breathtaking during sunrise or when the autumn leaves turn golden. A visit here connects you with both the natural beauty and rich cultural heritage of the region. For travelers looking for relaxing things to do in Miyagi, Kanrantei is a perfect stop in your Matsushima adventure.
Matsushima Rikyu

Matsushima Rikyu blends traditional Japanese aesthetics with modern design, creating a serene cultural space facing Matsushima Bay. Once the site of a former imperial villa, it now houses art exhibits, a sophisticated café, and panoramic terraces offering stunning ocean views. Seasonal flower displays and carefully crafted interiors make it a year-round destination. It’s also just a short walk from the coast and other Matsushima attractions, making it an easy addition to your sightseeing route. If you’re exploring unique cultural things to do in Miyagi, this stylish spot offers a refreshing balance of past and present.
Matsushima Coast

The Matsushima Coast is one of Japan’s top three scenic views, known for its dramatic bay dotted with over 200 pine-covered islets. The beauty of this coastline changes with each season—from cherry blossoms in spring to misty summer mornings and vibrant autumn foliage. Visitors can explore the area by taking a sightseeing cruise, walking along coastal paths, or enjoying local seafood at nearby eateries. The coast is also close to several historic temples and parks, making it a well-rounded destination. Whether you’re into nature, history, or photography, this coastal gem is a must on your Miyagi travel list.
Saigyōmodoshi no Matsu Park

Perched on a hill overlooking Matsushima Bay, Saigyōmodoshi no Matsu Park offers one of the best panoramic views in the region. Named after the poet Saigyō, who once turned back from his journey here, the park is home to a legendary pine tree and cherry blossoms that bloom spectacularly in spring. It’s a peaceful escape that blends nature and poetry, with quiet walking paths and benches perfect for reflection. A short walk from Matsushima Station, the park is easily accessible and pairs well with visits to the nearby temples and coast. It’s an ideal spot for those looking for calm, scenic things to do in Miyagi.
Matsushima Fish Market

Just steps from the bay, Matsushima Fish Market is a lively spot where you can experience the flavors of the sea. Fresh oysters, grilled scallops, and other seasonal seafood delights await visitors at this compact but vibrant marketplace. It’s a great place to mingle with locals and enjoy informal, authentic bites right by the water. While small, the market captures the essence of Matsushima’s coastal lifestyle. Visit in the morning for the freshest options, or stop by as a break during your sightseeing. For food-loving travelers exploring things to do in Miyagi, this market adds a flavorful touch to the journey.
List of Local Products and Traditional Crafts from Matsushima
Anago Don (Grilled Sea Eel Rice Bowl)

Anago Don is a signature local dish in Matsushima, where tender sea eel is grilled to perfection and served over a bowl of steamed rice. Unlike the sweeter eel dishes found elsewhere, Matsushima’s version highlights the natural umami of the eel, often complemented by a light soy-based glaze. Thanks to the rich fishing grounds of Matsushima Bay, fresh anago has been part of the local food culture for centuries. It’s especially popular in summer, when eel is believed to restore energy. For travelers curious about regional tastes in Miyagi, this dish offers a satisfying glimpse into coastal culinary traditions.
Matsushima Sasa Kamaboko

Matsushima Sasa Kamaboko is a traditional delicacy made from a selection of high-quality fish paste, grilled to a savory perfection. Unlike standard *sasa kamaboko*, this variety is specially crafted with unique flavors and shapes that reflect the spirit of Matsushima. As a popular souvenir, it’s a great way for visitors to easily enjoy the local taste of the region.
