Top Attractions in Ito for Sightseeing
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Located along the scenic Sagami Bay, Ito in Shizuoka Prefecture has long been known as one of the region’s most welcoming hot spring towns. With abundant spring water, Ito Onsen is one of the largest hot spring areas in the Kanto region, offering everything from traditional ryokan stays to casual day-use baths. Relaxing in these mineral-rich waters while surrounded by mountains and ocean views is a highlight of any Ito travel experience. Beyond its onsen culture, Ito is full of memorable attractions. The dramatic cliffs and suspension bridge of Jogasaki Coast showcase rugged seaside beauty, while Izu Shaboten Zoo and the volcanic landscape of Mount Omuro offer unique outdoor adventures. Each season brings new charm, from cherry blossoms in spring to colorful foliage in autumn. Food lovers will also find plenty to enjoy. Ito gourmet specialties include fresh seafood dishes and local recipes featuring golden alfonsino (kinmedai), a prized fish in the region. Seasonal festivals such as summer fireworks and the lively Onsen Festival bring the community’s warm spirit to life, making your visit even more special. Thanks to its easy access from Tokyo, Ito is perfect for a weekend escape or a longer stay. With hot springs, nature, and authentic local specialties in Shizuoka, it remains one of the most rewarding coastal destinations in Japan.
Recommended Local Products and Traditional Crafts in Ito
Himono (Dried Fish)
Himono, or dried fish, is one of the most iconic local specialties in Ito City, a seaside town in Shizuoka blessed with both a warm climate and rich fishing grounds. Freshly caught fish such as horse mackerel, mackerel, and barracuda from Sagami Bay and Suruga Bay are carefully split open and dried in the ocean breeze and sunlight. This traditional method enhances the flavor, creating a savory taste with a satisfying balance of smokiness and natural sweetness. Ito himono is an essential part of local dining culture. You’ll often find it served as part of a hearty breakfast in traditional inns or at casual teishoku (set meal) restaurants, where the aroma of grilled fish fills the air. Depending on the season, different varieties of fish are used, making each visit to Ito a chance to discover new flavors. For travelers exploring Ito tourism, enjoying himono is more than just tasting food—it’s an encounter with the history and culture of the region. Once valued as a preserved food, it remains beloved by locals and visitors alike. Whether paired with rice, miso soup, or simply enjoyed on its own, himono captures the essence of coastal Shizuoka food and offers a taste of daily life in this onsen town.
Explore Ito: Top Spots and Must-Know Topic
Izu Shaboten Zoo.
Izu Shaboten Zoo is a classic Ito sightseeing spot where you can enjoy both animal encounters and plant exhibits. Home to around 140 species, the park is known for its friendly capybaras and squirrel monkeys roaming freely around the grounds. The famous “Capybara Hot Spring,” open only during winter, draws visitors from across Japan. Inside the greenhouses, you can see rare cacti and succulents from all over the world. Blending wildlife, nature, and a touch of whimsy, Izu Shaboten Zoo is one of the most popular Ito attractions for families and couples alike
Mount Omuro
Mount Omuro is a beautifully shaped extinct volcano that serves as a symbol of Ito City. From its 580-meter summit, you can enjoy breathtaking panoramic views of Mount Fuji and the Izu Islands. Easily accessible via a chairlift, it’s a popular Ito sightseeing destination for visitors of all ages. The circular crater trail, known as “Ohachimeguri,” offers a 360-degree view of the surrounding landscape, which changes beautifully with the seasons—lush green in spring and golden pampas grass in autumn. You can even try archery inside the crater. Combining scenic beauty and outdoor fun, Mount Omuro is one of the most impressive Ito attractions.
Ito Onsen
Ito Onsen is a central part of sightseeing in Ito. Its mildly alkaline waters are gentle on the skin and are also known as “beauty baths.” The hot spring town is dotted with charming traditional inns and footbaths, allowing visitors to enjoy the nostalgic atmosphere of a classic onsen resort while strolling through the area. At night, the streets wrapped in rising steam create a magical scene, making it perfect for an evening walk as well. With its abundant hot spring waters and soothing atmosphere, Ito Onsen is a recommended sightseeing spot in Ito for those looking to relax both body and mind.
Jogasaki Coast
Jogasaki Coast is one of the most spectacular scenic spots on the Izu Peninsula and a highlight of Ito sightseeing. Stretching for about 9 kilometers, its rugged cliffs and crashing waves create a dramatic natural landscape. The “Picnical Course” trail along the coastline lets you enjoy the sea breeze while walking among the cliffs. The view from the Kadowaki Suspension Bridge is especially breathtaking, offering a thrilling experience above the turquoise sea. With ever-changing ocean hues and coastal vegetation, Jogasaki Coast is an unmissable Ito attraction for nature lovers.
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Kadowaki Suspension Bridge
The Kadowaki Suspension Bridge is one of the most famous landmarks along the Jogasaki Coast and a top Ito sightseeing spot for thrill-seekers. The 48-meter-long, 23-meter-high bridge spans over steep cliffs, offering sweeping views of the sparkling Sagami Bay. The gentle sway beneath your feet and the ocean breeze create an exhilarating sensation. Surrounding trails make it easy to explore more viewpoints and enjoy the dramatic coastal scenery. With its perfect mix of beauty and excitement, the Kadowaki Suspension Bridge is one of the must-see Ito attractions.
Izu Granpal Park
Izu Granpal Park is a large outdoor amusement park packed with fun activities for all ages and a must-visit for Ito sightseeing. The park features zip lines, obstacle courses, and 3D mazes, making it a hit with families. At night, the park transforms with its spectacular “Gran Illumi” event—one of Japan’s largest illumination shows, filling the grounds with dazzling lights. Whether you come for daytime adventures or nighttime magic, Izu Granpal Park offers excitement and wonder as one of the best Ito attractions.
Tokaikan
Tokaikan is a beautifully preserved wooden ryokan (traditional inn) from the early Showa era, now open as a cultural heritage site. It’s one of the most elegant Ito sightseeing spots where you can feel the town’s history and craftsmanship. The building features intricate wood carvings, decorative transoms, and a large tatami hall overlooking the river. Visitors can also tour the public bath and exhibition rooms to experience the charm of classic onsen architecture. Blending artistry, nostalgia, and tradition, Tokaikan remains a beloved Ito attraction for both locals and travelers.
Matsukawa Promenade
The Matsukawa Promenade is a scenic riverside walkway running through central Ito, offering a peaceful retreat and one of the most relaxing Ito sightseeing experiences. Famous for its cherry blossoms, the path turns pink in spring and glows beautifully at night with lantern illumination. In autumn, the trees blaze with color, while in winter, the faint mist of the nearby hot springs adds to the charm. Listening to the gentle flow of the river as you stroll brings a deep sense of calm. Blending nature and city life, the Matsukawa Promenade is an ideal Ito attraction for a leisurely walk.
Kawana Iruka Beach Park
Kawana Iruka Beach Park is a peaceful seaside park located in a quiet bay, popular with families and swimmers visiting Ito sightseeing destinations. Its shallow waters and gentle waves make it safe even for small children. During summer, the beach buzzes with activity—swimming, snorkeling, and fishing are all popular here. The park also has grassy areas and playgrounds, perfect for picnics with a sea view. Surrounded by nature and a relaxed atmosphere, Kawana Iruka Beach Park is one of the most beloved Ito attractions among locals and visitors alike.
Izu Kogen Stained Glass Museum
The Izu Kogen Stained Glass Museum is a stunning art space designed in the style of an English church and one of the most romantic Ito sightseeing spots. Inside, you’ll find antique stained glass pieces from the 19th century, glowing softly in natural light. The chapel hosts live pipe organ performances, creating a serene, spiritual atmosphere. The surrounding gardens, filled with seasonal flowers, are equally enchanting. Combining art, music, and nature, the Izu Kogen Stained Glass Museum is an unforgettable Ito attraction that offers beauty and tranquility in every detail.
List of Local Products and Traditional Crafts from Ito
Kinmedai (Splendid Alfonsino)
Kinmedai, or splendid alfonsino, is one of Ito City’s most prized seafood treasures. Known for its vivid red color and rich, tender flesh, this deep-sea fish is caught in the fertile waters of Sagami Bay. Locals enjoy it in many ways—simmered in a sweet soy glaze (nitsuke), served as sashimi, or lightly cooked in shabu-shabu. The classic Kinmedai no Nitsuke is especially beloved, with its delicate balance of savory and sweet flavors. Available year-round, Kinmedai represents the heart of Ito’s coastal cuisine and reflects the city’s deep connection to the sea.
Unshu Mikan (Japanese Mandarin Orange)
Blessed with a mild climate and sunny slopes, Ito City is famous for its Unshu Mikan—a variety of Japanese mandarin orange loved for its thin peel, juicy flesh, and perfect harmony of sweetness and tartness. Nurtured by the sea breeze and abundant sunlight, these mandarins capture the gentle flavor of the region. During the winter harvest season, fresh mikan fill local markets and roadside stands, bringing color and warmth to the seaside town. This simple yet delightful fruit embodies the natural charm and agricultural heritage of Ito.
Guri-cha (Ito-Style Green Tea)
Guri-cha is a distinctive green tea produced around Ito City, known for its bright color, mild flavor, and refreshing aroma. Unlike standard green tea, the leaves are not tightly rolled, preserving their natural shape and fragrance. The result is a smooth, mellow brew with little bitterness—ideal for everyday enjoyment or as a gentle accompaniment to a meal. Loved by locals for generations, Guri-cha reflects the craftsmanship of Ito’s tea makers and the calm rhythm of life in this coastal region. It’s a tea that truly embodies the relaxed spirit of Ito.